Designed a simple, minimalistic, yet bold logo for a new coffee roasting business opening in Flagstaff, Arizona. The client was transforming an industrial warehouse into a coffee shop and needed a brand identity that reflected the gritty, edgy character of the space while still feeling clean, memorable, and easy to use across different applications.

The creative direction focused on building a strong visual mark that could feel both modern and raw. The client wanted to explore influences such as Japanese-style sun rays and Soviet-inspired propaganda graphics, which helped shape a logo system with bold structure, strong contrast, and a sense of energy. The final design balanced those references with a simplified, professional look that felt unique to the business and fitting for the atmosphere of the new coffee roasting space.