In 2020, FreeStar Financial Credit Union set a goal of increasing brand awareness and updating their brand identity. The credit union was content with their logo and brand colors but wanted to update their marketing materials, online presence, and user experience. To accomplish this, I planned to remove the corporate cookie-cutter designs and unrelatable stock photos and replace them with a more bold and minimalistic look mixed with stock imagery that more accurately represented the members they were serving. My vision was to give FreeStar Financial a fresh new look that was more modern and youthful.