Created a Home Loan promotional campaign for FreeStar Financial Credit Union centered around an exciting $10,000 giveaway for members who took out a mortgage with the credit union. The campaign was designed to generate energy around FreeStar Financial’s mortgage offerings while giving members a compelling reason to engage with the promotion.

The goal was to develop a look and feel that felt celebratory, approachable, and attention-grabbing, while still staying aligned with the credit union’s established brand. Because the promotion was such a major opportunity for members, the creative needed to feel bigger than a standard loan campaign and help build buzz throughout the community. The final direction gave the campaign a strong promotional presence across marketing materials while keeping the messaging clear, member-focused, and easy to understand.