Kuru Kuru Sushi Bar is a rotary sushi restaurant inspired by the Japanese phrase kuru kuru, which translates to "spinning" or "going around." For this branding, I developed a bold visual identity centered around the restaurant's playful name. The logo features a custom sushi-skull mascot with hypnotic spiral eyes, visually representing the continuous motion of a rotary sushi experience. Combined with strong typography and a clean, memorable mark, the branding balances playful personality with a modern edge, creating a unique identity that stands out in a crowded restaurant market.